CJ Stewart

As a leader, this is what I learned from the Falcons this season

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Watching this debacle of an Atlanta Falcons game has me giving thought to the cause of losing seasons by organizations. 


Here are three reasons why teams lose often.

Poor leadership

Everything rises and falls on leadership and I mean everything. Effective leaders establish the mission and vision of the organization. They also represent the culture of the organization.

Winning cultures must have standards and accountability.

As the CEO of L.E.A.D., I am charged to establish what our wins and loses are as an organization in the short and long term. If we lose repeatedly as an organization, I will no longer be the leader.

Click here to see L.E.A.D.’s scoreboard.


On set for ESPN’s E:60

Poor strategic plan

Strategic is a game changing word. We can create any plan of any type off the top of our head. If a plan is strategic, it aims to win. I can’t think of anyone that plans to fail. In order to win, there will be loses and those loses better move us towards the big win.

Strategic planning can be complicated because lots of questions must be asked and answered with the right people at the table over many days and long nights. Preferably, the people at the table need to have experience winning. If not, your strategic plan could end in failure.

Lack of talent

If you are fortunate to have the right leader in place with a strategic plan, you better have talent if you want to win.

The strategic plan determines who you bring on the team. Every willing and able person can’t join the team if they don’t have the skills to help the team achieve it’s mission and vision.


In 2015, Kelli Stewart and I are planning to add some amazing talent to our team of L.E.A.D. in order to continue to serve Atlanta families in an amazing way.

Reality check

The reality however is that all teams say that they want to win because that have to. Actions speak louder than words. And for good measure, talk is cheap and anybody can afford it.


L.E.A.D.’s mission is to empower an at risk generation to lead and transform their city of Atlanta. L.E.A.D.’s vision is for our Ambassadors to lead their city of Atlanta to lead the world.

L.E.A.D. Weekend 2014 at Turner Field